Resources

FAQ

What is Tell a Friend?

Tell a Friend is a marketing platform that makes word-of-mouth measurable, scalable and privacy-first. It helps retailers and other B2C organisations activate customers to share promotions with friends and measure what happens after those recommendations are clicked.

What results can Tell a Friend help improve?

Tell a Friend can help organisations improve campaign reach, store visits, online traffic, lead generation, promotion performance and customer insight. It also helps retailers understand why customers do or do not want to share a promotion, so campaigns can be improved using real behavioural feedback.

Can I cancel monthly?

Yes. All subscriptions can be cancelled monthly.

How long are credits valid?

Credits are valid until the end of the calendar month in which they were purchased.

Can I run multiple campaigns?

Each subscribed location can run one active campaign at a time.

Is implementation included?


No. A setup fee applies to every new subscription. Additional services are quoted separately.

How does Tell a Friend work?

A retailer connects a promotion to a Tell a Friend campaign using QR codes, short links, WhatsApp or other marketing channels. Customers can share the promotion with friends without creating an account or downloading an app. Tell a Friend then measures clicks by friends, campaign spread, source performance and customer feedback.

Is Tell a Friend a referral marketing tool?

No. Tell a Friend is not a traditional refer-a-friend tool. Referral tools usually reward an existing customer for bringing in a new customer. Tell a Friend focuses on measuring and improving the natural shareability of promotions, campaigns and retail experiences.

Is Tell a Friend a loyalty programme?

No. Tell a Friend does not replace a loyalty programme. Loyalty programmes are designed to retain registered customers, while Tell a Friend activates customers and visitors without requiring an account, app or email address. The two can work alongside each other.

What data does Tell a Friend collect?

Tell a Friend measures campaign activity such as clicks, shares, traffic sources, campaign paths, feedback and conversion-related events. The platform is designed to work without collecting personal data such as customer names, email addresses or user accounts.

Gents

More impact from in-store promotions

• 30% lower marketing costs
• 23% more revenue from in-store promotions

Milan Somers, Braincode

Reset Week
A viral campaign in numbers

• 1,218 unique campaign entry clicks
• 325 successful shares
• 710 unique clicks by friends
• Shared across 5 friend layers, demonstrating viral spread 

Van Sloten Sport

Measuring online advertising through to in-store revenue

• €936.52 in Google Ads spend
• €7,104 in-store revenue measured through Tell a Friend Analytics
• ROAS: 7.6x

Discus

More customer activation through store employees

• 700% increase in activating store visitors to share with friends
• Measured with the Tell a Friend Employee App