Make word-of-mouth measurable

Tell a friend analytics

Tell a Friend turns trusted recommendations into measurable, scalable and privacy-first marketing infrastructure for physical retail and commerce.

  • More personal reach through recommendations people trust
  • Measure sharing, campaign performance and customer feedback
  • No app, no account, no email address and no personal data

A new layer on top of your existing marketing

Your customers already talk about products, stores and promotions. Tell a Friend makes those recommendations easier to activate and shows what they generate in reach, visits, leads or sales.

It does not replace ads, retail media, email or in-store campaigns. It strengthens them with trusted personal reach and measurable feedback.

Bekijk de video: een nieuwe laag bovenop je marketing

Why Tell a Friend exists

Marketing is being reset. Consumers are overwhelmed, AI is flooding the internet with content, and trust is becoming more valuable than reach alone.

People trust people

A recommendation from a friend, family member or colleague often has more impact than an advertisement. Tell a Friend makes that trusted recommendation measurable and scalable.

  1. Activation: make promotions easier and more natural to share.
  2. Measurement: see how shared campaigns generate reach, visits, leads or sales.
  3. Feedback: learn why customers do or do not want to share a promotion.

From visibility to measurable impact

Retailers invest in promotions, online advertising, retail media and in-store visibility, but often cannot see what these efforts produce in physical stores.

Tell a Friend shows how promotions spread through customer networks and helps connect personal recommendations to visits, leads and, where possible, revenue.

This creates a clearer view of what works, where campaigns gain momentum and what should be improved.

Bekijk de video: promoties verbeteren die klanten al zien
Improve the promotions customers already see

Tell a Friend measures which promotions customers are willing to share and which they ignore. The feedback module explains why, while analytics shows what happens after a promotion is shared.

This helps retailers improve the relevance, shareability and return of existing campaigns before scaling them through paid and owned media.

Not another referral tool

Tell a Friend is not a traditional refer-a-friend product, loyalty platform or discount app. It is a marketing layer that measures and improves the natural shareability of promotions.

  • Designed for physical retail and commerce
  • Works without personal data, email signups or user accounts
  • Combines activation, analytics and real-time feedback
Bekijk de video: geen zoveelste referral-tool

"With Tell a Friend Analytics, we can track and analyse discount campaigns in our physical stores. We see which promotions are shared with friends and which are not. We also receive real-time feedback from customers, allowing us to improve promotions immediately. The marketing costs of our discount campaigns decreased by 30%, while the campaigns generated 23% more revenue."

Floris Hoenderop, founder of fashion retailer GENTS

Built on how people actually decide

Tell a Friend is designed around proven principles of trust, motivation, ease, social proof and activation. People share when the value is clear, the action feels easy and the recommendation feels natural.

Inspired by behavioural models from B.J. Fogg, Robert Cialdini and Daniel Kahneman.