Blogs

Insights on word-of-mouth, shareable promotions
and smarter marketing growth.

Why Word-of-Mouth Marketing Is Not the Same as Referral Marketing

From Reach to Behavior: How Do You Measure What an In-Store Promotion Really Delivers?

The Business Case for Shareable Promotions: More Revenue Without More Media Spend

What Makes an Offer Shareable? The Psychology Behind Promotions Customers Pass On

Is Discounting Still the Best Way to Get Customers to Take Action?

Why Your Promotion Gets Seen, But Not Shared

Find the right Tell a Friend partner